Very often web sites are being designed and left alone. Imagine you set up a business and don't tell anyone about it. No-one will know your business exists. The same principle applies to web sites Unless you promote your web presence, people surfing the Internet will not be able to find you. We break web promotion into two basic categories: Online marketing... and off-line. The key to effective web site promotion and marketing is to achieve a fine blend of these two areas.

Online marketing means promoting your web site on the Internet. Seven methods to market your web site online follow.

Traditional off-line. marketing and public relations campaigns can also provide excellent opportunities to promote your Web site. Try some of the following off-line. marketing techniques.